The cost of living crisis in the UK is a hot topic of discussion, and for good reason. With rising inflation, stagnant wages, and increasing housing costs, many consumers are feeling the pinch. And as a result, businesses across all industries are feeling the impact – including the telecom industry.
In the first of our new quarterly series, Emily Becht, Head of Customer Analytics at 15gifts, analyses the top 3 trends in customer behaviour across the telco market throughout Q2 2023.
Using data from 10 of the largest Telco and Media companies across the UK and US, this short sector briefing reflects on the biggest e-commerce events of 2021 and how this impacted online consumer behaviour. The session breaks 2021 into three sections, analysing how buyer trends responded to key events over each time period.
A Black Friday sector intelligence briefing analysing millions of buying interactions across the leading enterprise Telco sites to understand how consumer behaviour changes during this period and how organisations can prepare for future events.
During the initial Covid-19 period, the 15gifts guided selling engine had over 600k conversations. Using this data we examine what’s shifting across the industry, how customers are changing the way they purchase, and what they purchase.
In this Telco industry update, we examine the impact of Covid on industry purchasing behaviour. Using data gathered from our guided selling engine, we have a clear understanding key trends across the telco industry including how customers buying behaviours shifted.