Our thinking...

Telco Industry Quarterly Insight: Q2 2023

In the second of our new quarterly series, we explore the evolving landscape of the traditional MNO market. Gain valuable insights into the changing customer dynamics and the opportunities and challenges MNOs face as we approach Q4, with the iPhone launch and Black Friday on the horizon.

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MVNOs vs. MNOs: Navigating The Changing Dynamics

The telecom landscape is undergoing a transformation driven by changing consumer trends and technological advancements. MVNOs are challenging the traditional dominance of MNOs. As the demand for tailored, affordable, and flexible mobile services continues to grow, MVNOs are poised to play an increasingly significant role in the industry. 

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Telco Industry Quarterly Insight: Q1 2023

The cost of living crisis in the UK is a hot topic of discussion, and for good reason. With rising inflation, stagnant wages, and increasing housing costs, many consumers are feeling the pinch. And as a result, businesses across all industries are feeling the impact – including the telecom industry.

In the first of our new quarterly series, Emily Becht, Head of Customer Analytics at 15gifts, analyses the top 3 trends in customer behaviour across the telco market throughout Q1 2023.

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Black Friday trends you should know about

In this blog, we draw on over 10 years of experience working with the Telecommunications and Media industry to bring you the biggest Black Friday trends from recent years, to help you get the most out of the upcoming season.

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Meet our People

In honour of our recent Great Place to Work awards, we’re kicking off a mini blog series to get to know the people behind 15gifts. In this blog we catch up with Sarah McCausland, People and Culture Manager.

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We’re pedalling our way to Kyiv

On 15th August 2022, the 15gifts team began a virtual cycling relay, covering the distance from our office in Brighton, to the city of Kyiv in Ukraine.  Between us, we’ll be covering a total distance of 2,545km in just 12 days, all in aid of the DEC Ukraine Humanitarian Appeal.

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5 reasons why guided selling should replace your faceted search

On-site searches are one of the most powerful tools available to eCommerce websites. No matter how amazing your products are, if your customers can’t find what they need they’ll shop elsewhere.

In this article, we look at five issues with filtered searches and how guided selling not only solves these but can add a huge amount of value in the process.

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Three secrets of automotive eCommerce success

Online selling is something that the automotive industry can no longer ignore, yet the prospect of implementing a digital selling platform can feel unnerving. To get you started, we look at three key elements of in-store selling that, when executed correctly in the online world, will open the door to eCommerce success.

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Telecom industry: online consumer behaviours in 2021

Using data from 10 of the largest Telco and Media companies across the UK and US, this short sector briefing reflects on the biggest e-commerce events of 2021 and how this impacted online consumer behaviour. The session breaks 2021 into three sections, analysing how buyer trends responded to key events over each time period.

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Four ecommerce trends to watch in 2022

With online shopping showing no signs of slowing down, 2022 promises to be another lucrative year. With this in mind, we took a look at four of the biggest trends we predict will influence the e-commerce space within the next 12 months.

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Best of 2021

As 2021 draws to a close, we reflect back on a few highlights for us at 15gifts. It’s been a busy year for us as we continue to support organisations with enhancing their online buying experience, offering the personalised buying experience consumers have come to expect.

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How Vodafone achieved a 46% uplift in conversion

Vodafone partnered with 15gifts to enhance its online retail customer experience and performance. The solution supported Vodafone to protect key revenue streams during Covid-19 such as insurance services, normally driven by in store interactions. The guided selling engine generated a 12% uplift on the normal digital experience.

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15gifts Named as Best Customer Conversion Platform

15gifts was named Best Customer Conversion Platform in the prestigious Performance Marketing Awards 2021 for the performance of our redeveloped guided selling engine. Using consumer psychology, unique data and advanced machine learning we helped consumers make confident buying decisions, delivering our clients an RoI in excess of 40x.

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Black Friday Intelligence Briefing 2020

A Black Friday sector intelligence briefing analysing millions of buying interactions across the leading enterprise Telco sites to understand how consumer behaviour changes during this period and how organisations can prepare for future events.

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5 Steps to Guided Selling

Guided selling is a process, backed by data, psychology and customer insights, that supports potential buyers to choose a product or service that meets their needs.

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Telco Consumer Buying Behaviour

2020 was a tumultuous year in so many ways, and this has been reflected in significant shifts in customer buying behaviour across the telco industry.  We’ve analysed over 17 million customer interactions from our guided selling engines – including data from Vodafone, Verizon, Virgin Media, EE and O2 – to identify the key behaviour trends of 2020 and to anticipate how 2021 might look.

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EE logo
Celebrating 10 years of partnership with EE
How Vodafone protected revenue streams during Covid-19 that are usually driven by in-store interactions.
The importance of psychology in digital selling