In the second of our new quarterly series, we explore the evolving landscape of the traditional MNO market. Gain valuable insights into the changing customer dynamics and the opportunities and challenges MNOs face as we approach Q4, with the iPhone launch and Black Friday on the horizon.
The telecom landscape is undergoing a transformation driven by changing consumer trends and technological advancements. MVNOs are challenging the traditional dominance of MNOs. As the demand for tailored, affordable, and flexible mobile services continues to grow, MVNOs are poised to play an increasingly significant role in the industry.
The cost of living crisis in the UK is a hot topic of discussion, and for good reason. With rising inflation, stagnant wages, and increasing housing costs, many consumers are feeling the pinch. And as a result, businesses across all industries are feeling the impact – including the telecom industry.
In the first of our new quarterly series, Emily Becht, Head of Customer Analytics at 15gifts, analyses the top 3 trends in customer behaviour across the telco market throughout Q1 2023.
15gifts is delighted to announce it has secured investment funding, provided by FPE capital. The funding will support an expansion of the product suite and acceleration into new geographies and markets.
How did the telco industry perform during Black Friday 2022? In this short video, 15gifts analyses the data from hundreds of thousands of interactions from telco partner guided selling engines.
In this blog, we draw on over 10 years of experience working with the Telecommunications and Media industry to bring you the biggest Black Friday trends from recent years, to help you get the most out of the upcoming season.
In honour of our recent Great Place to Work awards, we’re kicking off a mini blog series to get to know the people behind 15gifts. In this blog we catch up with Sarah McCausland, People and Culture Manager.
Using data from the 15gifts guided selling engine, we’ve summarised some of the emerging trends we’re seeing within the telco industry during the current economic downturn.
On 15th August 2022, the 15gifts team began a virtual cycling relay, covering the distance from our office in Brighton, to the city of Kyiv in Ukraine. Between us, we’ll be covering a total distance of 2,545km in just 12 days, all in aid of the DEC Ukraine Humanitarian Appeal.
On-site searches are one of the most powerful tools available to eCommerce websites. No matter how amazing your products are, if your customers can’t find what they need they’ll shop elsewhere.
In this article, we look at five issues with filtered searches and how guided selling not only solves these but can add a huge amount of value in the process.
15gifts has selected MotionPoint, a translation solution for web and digital content, to deliver their guided selling engines in local languages.
Two features play key roles in providing a superior digital selling experience: personalisation and humanisation. Get personalisation and humanisation right, and you open the door to the ultimate digital selling experience.
Online selling is something that the automotive industry can no longer ignore, yet the prospect of implementing a digital selling platform can feel unnerving. To get you started, we look at three key elements of in-store selling that, when executed correctly in the online world, will open the door to eCommerce success.
Using data from 10 of the largest Telco and Media companies across the UK and US, this short sector briefing reflects on the biggest e-commerce events of 2021 and how this impacted online consumer behaviour. The session breaks 2021 into three sections, analysing how buyer trends responded to key events over each time period.
With online shopping showing no signs of slowing down, 2022 promises to be another lucrative year. With this in mind, we took a look at four of the biggest trends we predict will influence the e-commerce space within the next 12 months.
As 2021 draws to a close, we reflect back on a few highlights for us at 15gifts. It’s been a busy year for us as we continue to support organisations with enhancing their online buying experience, offering the personalised buying experience consumers have come to expect.
Vodafone partnered with 15gifts to enhance its online retail customer experience and performance. The solution supported Vodafone to protect key revenue streams during Covid-19 such as insurance services, normally driven by in store interactions. The guided selling engine generated a 12% uplift on the normal digital experience.
15gifts was named Best Customer Conversion Platform in the prestigious Performance Marketing Awards 2021 for the performance of our redeveloped guided selling engine. Using consumer psychology, unique data and advanced machine learning we helped consumers make confident buying decisions, delivering our clients an RoI in excess of 40x.
Vodafone and 15gifts have been shortlisted for the Online Innovation of the Year category of the prestigious Retail Systems Awards 2021, for the work done enhancing Vodafone’s online retail customer experience and performance in 2020.
Working with, amongst others, consumer psychologists at the Universities of Sussex and Vienna, 15Gifts has developed an unique guided selling model of the psychology behind decision making – discovering the core principles that drive people to make confident choices.
Working with, amongst others, consumer psychologists at the Universities of Sussex and Vienna, 15Gifts has developed an unique guided selling model of the psychology behind decision making – discovering the core principles that drive people to make confident choices.
A Black Friday sector intelligence briefing analysing millions of buying interactions across the leading enterprise Telco sites to understand how consumer behaviour changes during this period and how organisations can prepare for future events.
Guided selling is a process, backed by data, psychology and customer insights, that supports potential buyers to choose a product or service that meets their needs.
During the initial Covid-19 period, the 15gifts guided selling engine had over 600k conversations. Using this data we examine what’s shifting across the industry, how customers are changing the way they purchase, and what they purchase.
In this Telco industry update, we examine the impact of Covid on industry purchasing behaviour. Using data gathered from our guided selling engine, we have a clear understanding key trends across the telco industry including how customers buying behaviours shifted.
2020 was a tumultuous year in so many ways, and this has been reflected in significant shifts in customer buying behaviour across the telco industry. We’ve analysed over 17 million customer interactions from our guided selling engines – including data from Vodafone, Verizon, Virgin Media, EE and O2 – to identify the key behaviour trends of 2020 and to anticipate how 2021 might look.
