< Back to resources

Telco Industry Quarterly Insight: Q1 2023

The cost of living crisis in the UK is a hot topic of discussion, and for good reason. With rising inflation, stagnant wages, and increasing housing costs, many consumers are feeling the pinch. And as a result, businesses across all industries are feeling the impact – including the telecom industry.

One of the most obvious ways that the cost of living crisis is affecting sales in the telecom industry is through consumer behaviour.

Emily Becht, Head of Customer Analytics at 15gifts, presents the first edition of our quarterly series by analyzing the top 3 trends in customer behaviour across Q1 2023 and uncovering what telco customers are seeking in this evolving landscape.

Emily Becht
Customer Analytics Director and Team Lead
EE logo
Celebrating 10 years of partnership with EE
How Vodafone protected revenue streams during Covid-19 that are usually driven by in-store interactions.
The importance of psychology in digital selling