< Back to resources

Telecom industry: online consumer behaviours in 2021

Presented by: Georgia Tregear, Chief Customer Officer and Emily Becht, Customer Analytics Lead. 

At 15gifts, we work with 10 large strategic Telco and Media companies across the UK and US. Using insights gathered from the 15 million customers who engaged with our guided selling engine in 2021, we’ve created a short briefing which examines the key trends of 2021 for the Telco and Media industry.

Watch now to understand how sector-wide performance varied across 3 key times of the year:

January – March: with most of the UK and US still in lockdown, we reflect on how consumers adapted to life in lockdown

April- July: as we began to move back to some normality, consumer behaviour began to shift. How did consumer preferences change?

September – December: the season of holidays and Black Friday. The final months of the year are often the biggest of all. So what did our data show about shopping behaviours during this period?

Georgia Tregear
Georgia is 15gifts CRO
EE logo
Celebrating 10 years of partnership with EE
How Vodafone protected revenue streams during Covid-19 that are usually driven by in-store interactions.
The importance of psychology in digital selling