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Black Friday 2022: Telco industry insights

Using data from hundreds of thousands of user interactions on our telco guided selling engines, this short video reveals the top insights from across the Black Friday weekend. Take a look to see how your company performed compared to the rest of the industry. We cover insights such as: 

• How sales compared over Black Friday vs the rest of November

• The effect the current economic climate had on consumer budgets

• Which handsets and plans proved most popular 

Emily Becht
Customer Analytics Director and Team Lead
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