Using data from 10 of the largest Telco and Media companies across the UK and US, this short sector briefing reflects on the biggest e-commerce events of 2021 and how this impacted online consumer behaviour. The session breaks 2021 into three sections, analysing how buyer trends responded to key events over each time period.

A Black Friday sector intelligence briefing analysing millions of buying interactions across the leading enterprise Telco sites to understand how consumer behaviour changes during this period and how organisations can prepare for future events.