Category: Articles

Three secrets of automotive eCommerce success

Online selling is something that the automotive industry can no longer ignore, yet the prospect of implementing a digital selling platform can feel unnerving. To get you started, we look at three key elements of in-store selling that, when executed correctly in the online world, will open the door to eCommerce success.

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Four ecommerce trends to watch in 2022

With online shopping showing no signs of slowing down, 2022 promises to be another lucrative year. With this in mind, we took a look at four of the biggest trends we predict will influence the e-commerce space within the next 12 months.

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5 Steps to Guided Selling

Guided selling is a process, backed by data, psychology and customer insights, that supports potential buyers to choose a product or service that meets their needs.

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Telco Consumer Buying Behaviour

2020 was a tumultuous year in so many ways, and this has been reflected in significant shifts in customer buying behaviour across the telco industry.  We’ve analysed over 17 million customer interactions from our guided selling engines – including data from Vodafone, Verizon, Virgin Media, EE and O2 – to identify the key behaviour trends of 2020 and to anticipate how 2021 might look.

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