In the second of our new quarterly series, we explore the evolving landscape of the traditional MNO market. Gain valuable insights into the changing customer dynamics and the opportunities and challenges MNOs face as we approach Q4, with the iPhone launch and Black Friday on the horizon.
The telecom landscape is undergoing a transformation driven by changing consumer trends and technological advancements. MVNOs are challenging the traditional dominance of MNOs. As the demand for tailored, affordable, and flexible mobile services continues to grow, MVNOs are poised to play an increasingly significant role in the industry.
The cost of living crisis in the UK is a hot topic of discussion, and for good reason. With rising inflation, stagnant wages, and increasing housing costs, many consumers are feeling the pinch. And as a result, businesses across all industries are feeling the impact – including the telecom industry.
In the first of our new quarterly series, Emily Becht, Head of Customer Analytics at 15gifts, analyses the top 3 trends in customer behaviour across the telco market throughout Q1 2023.
In this blog, we draw on over 10 years of experience working with the Telecommunications and Media industry to bring you the biggest Black Friday trends from recent years, to help you get the most out of the upcoming season.
Using data from the 15gifts guided selling engine, we’ve summarised some of the emerging trends we’re seeing within the telco industry during the current economic downturn.