How did the telco industry perform during Black Friday 2022? In this short video, 15gifts analyses the data from hundreds of thousands of interactions from telco partner guided selling engines.
Black Friday 2022: Telco industry insights
Black Friday trends you should know about
In this blog, we draw on over 10 years of experience working with the Telecommunications and Media industry to bring you the biggest Black Friday trends from recent years, to help you get the most out of the upcoming season.
Telco market performance in an economic downturn
Using data from the 15gifts guided selling engine, we’ve summarised some of the emerging trends we’re seeing within the telco industry during the current economic downturn.
5 reasons why guided selling should replace your faceted search
On-site searches are one of the most powerful tools available to eCommerce websites. No matter how amazing your products are, if your customers can’t find what they need they’ll shop elsewhere.
In this article, we look at five issues with filtered searches and how guided selling not only solves these but can add a huge amount of value in the process.
Telecom industry: online consumer behaviours in 2021
Using data from 10 of the largest Telco and Media companies across the UK and US, this short sector briefing reflects on the biggest e-commerce events of 2021 and how this impacted online consumer behaviour. The session breaks 2021 into three sections, analysing how buyer trends responded to key events over each time period.
Four ecommerce trends to watch in 2022
With online shopping showing no signs of slowing down, 2022 promises to be another lucrative year. With this in mind, we took a look at four of the biggest trends we predict will influence the e-commerce space within the next 12 months.
Guided selling and the psychology of decision making. Part #1
Working with, amongst others, consumer psychologists at the Universities of Sussex and Vienna, 15Gifts has developed an unique guided selling model of the psychology behind decision making – discovering the core principles that drive people to make confident choices.
Guided selling and the psychology of decision making. Part #2
Working with, amongst others, consumer psychologists at the Universities of Sussex and Vienna, 15Gifts has developed an unique guided selling model of the psychology behind decision making – discovering the core principles that drive people to make confident choices.
Black Friday Intelligence Briefing 2020
A Black Friday sector intelligence briefing analysing millions of buying interactions across the leading enterprise Telco sites to understand how consumer behaviour changes during this period and how organisations can prepare for future events.
5 Steps to Guided Selling
Guided selling is a process, backed by data, psychology and customer insights, that supports potential buyers to choose a product or service that meets their needs.
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