Online selling is something that the automotive industry can no longer ignore, yet the prospect of implementing a digital selling platform can feel unnerving. To get you started, we look at three key elements of in-store selling that, when executed correctly in the online world, will open the door to eCommerce success.
Vodafone partnered with 15gifts to enhance its online retail customer experience and performance. The solution supported Vodafone to protect key revenue streams during Covid-19 such as insurance services, normally driven by in store interactions. The guided selling engine generated a 12% uplift on the normal digital experience.
15gifts was named Best Customer Conversion Platform in the prestigious Performance Marketing Awards 2021 for the performance of our redeveloped guided selling engine. Using consumer psychology, unique data and advanced machine learning we helped consumers make confident buying decisions, delivering our clients an RoI in excess of 40x.
Vodafone and 15gifts have been shortlisted for the Online Innovation of the Year category of the prestigious Retail Systems Awards 2021, for the work done enhancing Vodafone’s online retail customer experience and performance in 2020.
Working with, amongst others, consumer psychologists at the Universities of Sussex and Vienna, 15Gifts has developed an unique guided selling model of the psychology behind decision making – discovering the core principles that drive people to make confident choices.
Working with, amongst others, consumer psychologists at the Universities of Sussex and Vienna, 15Gifts has developed an unique guided selling model of the psychology behind decision making – discovering the core principles that drive people to make confident choices.
Guided selling is a process, backed by data, psychology and customer insights, that supports potential buyers to choose a product or service that meets their needs.
