Inferred profilesWith third party cookies becoming harder to rely on, inferred traits hold the unique ability to discover and act in the same session, creating personalised experiences for prospect traffic. Before customers use our engine, they’ve already left a digital footprint - a trace of everything from the pages they visited and links they clicked, to the way they scrolled on a page or moved a slider. By matching the on-site behaviour of customers who use the engine with those who don’t, we can generate inferred profiles for around 70% of your prospect traffic. This offers an intelligent approach to gathering customer information, so you can treat your prospects as individuals and offer the products and services right for them.
With support of third party cookies being phased out, it’s harder for organisations to capture vital information to deliver the personalised experience consumers have come to expect.
The exciting part? By matching the traits of those who use the engine, with those that don’t, you can unlock the potential to gain unique real-time traits for up to 70% of your prospects.
Prospect not quite ready to buy? Use the data gathered to create a seamless customer experience and unlock re-marketing opportunities. Giving you another chance to re-engage prospects when they are elsewhere online.
Integrate profiles into Video chat and Live chat - allowing customers to seamlessly continue the conversation with an agent.