Enhancing User Experience: Tackling Overwhelm in the Digital Marketplace
On-demand webinar
In today's digital landscape, the sheer volume of choices can leave consumers feeling overwhelmed and frustrated. For businesses, it’s essential to recognise these challenges to ensure customer satisfaction and drive sales.
Our analysis draws on insights from a recent quantitative survey of over 2,000 consumers, combined with our own user research. We explore the complexities of online shopping overwhelm, its effects on businesses, and effective strategies to combat this issue.
Presenters:
Emily Becht
Head of Customer Analytics
Louise Ford
User Experience Researcher
Key Takeaways:
- Understanding Consumer Overwhelm: Learn why 40% of online shoppers report feeling overwhelmed by the multitude of choices available.
- Impact on Business: Discover how this overwhelm influences post-abandonment behaviour, affecting sales and customer retention.
- Key Consumer Personas: Gain insights into a key persona and their decision-making processes derived from qualitative user research.
- Business Perspectives: Understand what businesses really think about their online buyer journeys.
- Effective Strategies: Learn actionable strategies to address customer overwhelm and enhance the shopping experience.
- Expert Insights: Access valuable customer analytics and the latest user research to inform your business decisions.
