The Future of Digital Sales: Adapting to AI-Driven Consumer Shifts
An exclusive event for the telco industry
Join us March 27, 2025
4pm onwards
Join telco leaders, AI pioneers, and industry experts for an exclusive event on how AI and human expertise are transforming digital sales.
Discover what it takes to stay ahead in a rapidly evolving industry, where shifting consumer expectations and AI-driven innovation are redefining sales strategies.
Hear from leading CSPs, AI specialists, and industry innovators as they explore key trends and challenges. They'll discuss actionable insights on leveraging AI to enhance customer engagement and drive sales success.
This is your chance to connect, learn, and gain exclusive perspectives from the minds shaping the future of telco sales.
Keynote speaker:
Kate Ancketill
CEO and founder of retail innovation consultancy, GDR
Kate Ancketill is no stranger to innovative thinking. Kate is a business futurist with a retail, consumer, brand, hospitality and technology specialisation, making complex societal shifts and emerging technologies relatable for any audience.
For 25 years Kate has been the innovation partner to over 30 of the world’s largest brands, including: P&G, Tesco, Sephora, Microsoft, Google, Samsung, Costa Coffee, Coca-Cola, Lego and The BBC.
Her expertise and skills are highly regarded globally and she is the trends keynote speaker for the world’s largest retail organisation, the National Retail Federation in the US.
Speakers
CEO and founder
Former Chief Strategy Officer, Consumer
Partner
Head of Digital Product & Sales
AI Initiatives Leader
Professor of Digital Business
CEO
CPO
Agenda
4:00 - 5:00pm
Registration & Networking
5:00 - 5:15pm
Welcome & Opening Remarks
5:15 - 6:00pm
Keynote: Kate Ancketill
Acclaimed business futurist Kate Ancketill provides deep insights into the transformative power of AI and emerging technologies, exploring their implications for both consumers and brands. Drawing on her extensive expertise, Kate puts a spotlight on groundbreaking developments—such as Agentic AI and Convergence—that are revolutionising the future of retail.
6:00 - 6:15pm
Break
6:15 - 7:00pm
From Hype to Reality: The Practical Impact of AI Agents
Host: Simon Drakeford Non-Executive Board member, 15gifts
Daniel Gurrola, Former Chief Strategy Officer, Verizon Consumer
Louis Powell, AI Initiatives Leader, GSMA
Ana Canhoto, Professor of Digital Business, University of Sussex
Harry Morphakis, Partner, Artefact
While AI agents have been widely adopted for customer support, their full business potential is still being realised. This panel dives into proven use cases that showcase the real-world impact of AI agents and examines why their potential in digital sales remains largely untapped.
The discussion will also explore user perceptions of AI agents, examining the factors driving adoption, the areas where skepticism lingers, and actionable strategies for businesses to build trust and boost engagement.
7:00 - 7:30pm
Fireside Chat with Vodafone
Tom Cox, CEO, 15gifts
Duncan Knight, Head of Digital Product & Sales UK, Vodafone
In this fireside chat, Tom Cox and Duncan Knight share valuable insights into what it takes to successfully adopt emerging technology into such an established brand. They’ll delve into Vodafone’s digital sales journey - from early achievements to the decision to implement a Virtual Sales Agent.
7:30pm
Closing Remarks
Spaces are limited.
Reserve your spot today.
Rose Court Events, London
Join us at Rose Court Events, a contemporary venue in the heart of London, offering breathtaking panoramic views of the city’s most iconic landmarks, including The Shard and St. Paul’s Cathedral.
Centrally located, this modern space provides the perfect environment for us to connect, feel inspired, and explore the future of sales together.
Getting there
Rose Court Events
2 Southwark Bridge Rd
London UK
SE1 9HS
By Tube and Rail:
London Bridge Station: Approximately a 10-minute walk.
Cannon Street Station: Approximately an 8-minute walk.
Blackfriars Station: Approximately a 14-minute walk.
Contact
Email: trudi.baker@15gifts.com
Secure your place
Stay in the know as we share all the exciting updates - from the event schedule, to the speaker line-up and everything else you need to get ready.
We can’t wait to connect with you!
Any questions? Email trudi.baker@15gifts.com