Published: August 14, 2024

Why psychology should underpin your digital selling strategy

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Humanisation, anthropomorphism and intuition

No matter how effective a personalised online experience is, there is one aspect of traditional in-store selling that many digital platforms still struggle to compete with: real people.

Personalised online interactions are effective, yet they often lack the warmth of genuine human connections that enhance brand loyalty and customer satisfaction.

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A group of people that are looking at a phone.

Why psychology should underpin your digital selling strategy

Humanisation, anthropomorphism and intuition

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