Who we are

Our Story

So why the name? 15gifts started out making intelligent recommendations for people looking for tailored gift ideas. From there, it was a natural development to take the technology and know how we'd built up, and evolve the product for specific sectors...

We soon realised that, even as internet shopping became part of everyday life, people still faced real problems when committing to important purchases online. Problems which stem from basic human nature - to do with feeling in control, and making a choice based on a manageable number of options.

So as the engine became embedded in each sector, we uncovered the unique principles of psychology which help customers. We increasingly built these into the 15gifts engine, helping people understand and navigate their options to make a confident decision. One which felt good - at the checkout, and long term.

Meet the team

Tom Cox
CEO & Founder
Simon Drakeford
Pete Fine
Senior Data Scientist
Steven Lester
Lead Designer
Sergey Smirnov
Technical Director
Sarah McCausland
Senior Partner Manager
Tasha Butcher
Scrum Project Manager
James Fowler
Development Team Leader
Zeke Ayonrinde
Sue Pavelin
Finance Manager
Katie Fuller
Partner Experience Manager
Clara Grant
Senior Developer
Piers Carrigan
QA Lead
Andrew Brothwell
Product Owner
Daniel Pickford
Head of Development
Martin Huggett
Visual Designer
Alex Missenden-North
Partner Executive
Ben Curzon
UX Designer
Matt Kaley
Product Owner
Jon Morgan
International Business Development Director
Pawel Nowak
Josh Harrowell
Junior Developer
Ivan De Berardinis
Junior Data Scientist
Alaric Jewitt
Data Analyst
Mark Pratley
Senior Data Scientist
Michael Teckman
Data Analyst
Peter Graham
Data Analyst
Dale Blackburn
Development Team Leader
Amanda Freeman
Junior Developer
Chris Humphris
Chief Revenue Officer
Dean Pugh
Gary McMonagle
Junior Developer
James Baker
Senior Developer
Jasmyn Bloch
Partner Executive
Jonathan Barron
Back End Developer
Jovita Griskenaite
Junior Tester
Katie Harris
Head of Data Science and Analytics
Katja Haataja
UX Developer
Ronan Murphy
Junior Data Scientist
Sam Stone
Head of People
Tom Levy
Junior Data Analyst

Going from corporate to comfort

When we moved into our new home in the centre of Brighton, we knew it was a great spot with real possibilities. But at first, it simply wasn’t 15gifts.

Here’s how we transformed a stuffy office into a light, open plan space which puts people at their ease – helping great ideas, fantastic work and strong friendships flow naturally.

"The 15gifts engine has enhanced our online customer journey. With it's seamless integration and tactile user experience, we've simplified choice for our customers. The team continually optimise the decision engine, helping us to grow our sales."

The Times - Martin Doherty, eCommerce Sales Manager