Who we are
Our Story
So why the name? 15gifts started out making intelligent recommendations for people looking for tailored gift ideas. From there, it was a natural development to take the technology and know how we'd built up, and evolve the product for specific sectors...
We soon realised that, even as internet shopping became part of everyday life, people still faced real problems when committing to important purchases online. Problems which stem from basic human nature - to do with feeling in control, and making a choice based on a manageable number of options.
So as the engine became embedded in each sector, we uncovered the unique principles of psychology which help customers. We increasingly built these into the 15gifts engine, helping people understand and navigate their options to make a confident decision. One which felt good - at the checkout, and long term.
Meet the team
Tom CoxCEO & Founder
Simon DrakefordChairman
Pete FineSenior Data Scientist
Steven LesterLead Designer
Sergey SmirnovTechnical Architect
Sarah McCauslandSenior Partner Manager
Tasha ButcherScrum Project Manager
Zeke AyonrindeSenior Developer
Sue PavelinFinance Manager
Katie FullerUX Writer
Piers CarriganQA Lead
Andrew BrothwellProduct Owner
Daniel PickfordChief Technology Officer
Martin HuggettDigital Product Designer
Matt Kaley-BurtonProduct Owner
Pawel NowakTester
Ivan De BerardinisJunior Data Scientist
Alaric JewittData Analyst
Mark PratleySenior Data Scientist
Dale BlackburnDevelopment Team Leader
Amanda FreemanDeveloper
Chris HumphrisChief Revenue Officer
Dean PughSenior Developer
Gary McMonagleDeveloper
James BakerDevelopment Team Leader
Jasmyn BlochPartner Executive
Jonathan BarronSenior Developer
Jovita GriskenaiteTester
Katie HarrisHead of Data Science and Analytics
Tom LevyJunior Data Analyst
Nathan HigginsSenior Growth & Performance Manager
Russ GillespieTechnical Operations Manager
Julian FreestonChief Financial Officer
Georgia TregearChief Customer Officer
Liam ShergoldJunior Developer
Stuart DayData Analyst
Clara GrantDevelopment Team Leader
Going from corporate to comfort
When we moved into our new home in the centre of Brighton, we knew it was a great spot with real possibilities. But at first, it simply wasn’t 15gifts. Here’s how we transformed a stuffy office into a light, open plan space which puts people at their ease – helping great ideas, fantastic work and strong friendships flow naturally.
"The 15gifts engine has enhanced our online customer journey. With it's seamless integration and tactile user experience, we've simplified choice for our customers. The team continually optimise the decision engine, helping us to grow our sales."
The Times - Martin Doherty, eCommerce Sales Manager