Who we are
Our Story
So why the name? 15gifts started out making intelligent recommendations for people looking for tailored gift ideas. From there, it was a natural development to take the technology and know how we'd built up, and evolve the product for specific sectors...
We soon realised that, even as internet shopping became part of everyday life, people still faced real problems when committing to important purchases online. Problems which stem from basic human nature - to do with feeling in control, and making a choice based on a manageable number of options.
So as the engine became embedded in each sector, we uncovered the unique principles of psychology which help customers. We increasingly built these into the 15gifts engine, helping people understand and navigate their options to make a confident decision. One which felt good - at the checkout, and long term.
Meet the team
Tom CoxCEO & Founder
Simon DrakefordChairman
Wayne HuntChief Operating Officer
Julian FreestonChief Financial Officer
Georgia TregearChief Customer Officer
Daniel PickfordChief Technology Officer
Katie HarrisHead of Data Science and Analytics
Sue PavelinFinance Manager
Sarah McCauslandPeople & Culture Manager
TashaScrum Project Manager
Jasmyn BlochProjects Administrator
Nathan HigginsSenior Growth & Performance Manager
Jen CroslandSenior Customer Success Manager
Andrew BrothwellProduct Owner
Matt Kaley-BurtonProduct Owner
Jess SutcliffeProduct Owner
Steven LesterLead Designer
Martin HuggettDigital Product Designer
Katie FullerUX Writer
Emily BechtSenior Data Analyst
Alaric JewittData Analyst
Stuart DayData Analyst
Kasia PtasinskaData Analyst
Tom LevyJunior Data Analyst
Mark PratleySenior Data Scientist
Russ GillespieTechnical Operations Manager
Matt BakerIT Support Engineer
Piers CarriganQA Lead
Pawel NowakTester
Jovita GriskenaiteTester
Dan RidgwaySoftware Development Engineer in Test
Sergey SmirnovTechnical Architect
Clara GrantDevelopment Team Leader
Dale BlackburnDevelopment Team Leader
James BakerDevelopment Team Leader
Zeke AyonrindeSenior Developer
Dean PughSenior Developer
Jonathan BarronSenior Developer
Amanda FreemanRecommendation Engineer
Gary McMonagleDeveloper
Carlene Cannon-ConnerFront End Developer
Iain BeanFront End Developer
Liam ShergoldJunior Developer
Going from corporate to comfort
When we moved into our new home in the centre of Brighton, we knew it was a great spot with real possibilities. But at first, it simply wasn’t 15gifts. Here’s how we transformed a stuffy office into a light, open plan space which puts people at their ease – helping great ideas, fantastic work and strong friendships flow naturally.
"The 15gifts engine has enhanced our online customer journey. With it's seamless integration and tactile user experience, we've simplified choice for our customers. The team continually optimise the decision engine, helping us to grow our sales."
The Times - Martin Doherty, eCommerce Sales Manager