The cost of living crisis in the UK is a hot topic of discussion, and for good reason. With rising inflation, stagnant wages, and increasing housing costs, many consumers are feeling the pinch. And as a result, businesses across all industries are feeling the impact – including the telecom industry.
One of the most obvious ways that the cost of living crisis is affecting sales in the telecom industry is through consumer behaviour.
Emily Becht, Head of Customer Analytics at 15gifts, presents the first edition of our quarterly series by analyzing the top 3 trends in customer behaviour across Q2 2023 and uncovering what telco customers are seeking in this evolving landscape.