Telco Consumer Buying Behaviour

2020 was a tumultuous year in so many ways, and this has been reflected in significant shifts in customer buying behaviour across the telco industry.  We’ve analysed over 17 million customer interactions from our guided selling engines – including data from Vodafone, Verizon, Virgin Media, EE and O2 – to identify the key behaviour trends of 2020 and to anticipate how 2021 might look.

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