Who we are

Our Story

So why the name? 15gifts started out making intelligent recommendations for people looking for tailored gift ideas. From there, it was a natural development to take the technology and know how we'd built up, and evolve the product for specific sectors...

We soon realised that, even as internet shopping became part of everyday life, people still faced real problems when committing to important purchases online. Problems which stem from basic human nature - to do with feeling in control, and making a choice based on a manageable number of options.

So as the engine became embedded in each sector, we uncovered the unique principles of psychology which help customers. We increasingly built these into the 15gifts engine, helping people understand and navigate their options to make a confident decision. One which felt good - at the checkout, and long term.

Meet the team

Tom Cox
CEO & Founder
Simon Drakeford
James Heywood
Head of Development
Pete Fine
Head of Data Science
Aidan O'Boyle
Head of Analytics
Steven Lester
Lead Designer
Al Ryrie
Head of Partner Experience
Simon Parker
Data Scientist
Sergey Smirnov
Technical Director
Sarah McCausland
Partner Experience Manager
Andre Calvo
Head of Front End Development
Ollie Silviotti
Technical Product Owner
Tasha Butcher
Project Manager
Charlotte Little
Data Analyst
James Fowler
Head of Back End Development
Zeke Ayonrinde
Front End Developer
Sue Pavelin
Credit Controller
Tom Hughes
Digital Producer
Katie McConway
Partner Experience Manager
Clara Grant
Front End Developer
Andrew Brothwell
Product Owner
Arturo Cullinane
Front End Developer
Piers Carrigan
Test Engineer
Martin Huggett
Nicolas Boisselier
DevOps Engineer
James Joyce
Senior Data Analyst
Alex North
Digital Support Executive
Ben Curzon
UX Designer
James Reid
Data Analyst
Matt Kaley
Product Owner

"The 15gifts engine has enhanced our online customer journey. With it's seamless integration and tactile user experience, we've simplified choice for our customers. The team continually optimise the decision engine, helping us to grow our sales."

The Times - Martin Doherty, eCommerce Sales Manager